The Effects Of Bullying In Schools - 1136 Words

While the definition of bullying is disputable, it can be widely understood as repeated aggressive behaviours towards an individual(s) with the intention of physical, mental or emotional harm for one’s own personal gain (Spears et el 2008, p. 6). Bullying has long and short-term effects on an individual such as alienation, engagement in violence, decline in attendance and academic performance and a higher chance of developing a mental illness (Spears et el 2008, p. 8). Recent research indicates that’s one in four Australian students are bullied in school (Baker, 2015). This demonstrates that the issue of bullying is prevalent in Australian schools. Research indicates that bullying effects not only the perpetrator, but also the victim’s†¦show more content†¦If all students practice positive and inclusive peer interactions for at least one hour a week, an inclusive environment can be achieved. The Method of Shared concerned has been implemented in various schools with a unique range of cases to tackle bullying (Rigby, Griffiths 2008, p.11). Almost all the cases that employed the method of shared concerned saw dramatic improvement in bullying (Rigby, Griffiths 2008, p.11). This indicates that schools should employ the method of shared concern to tackle bullying in schools. This method is a progressive approach that does not enforce punishment. With the notion that bullying is a result of a power struggle, a cohesive and collaborative process empowers students by building their confidence and social skills and addressing conflict (Rigby, Griffiths 2008, p.11). It can effectively address all types of bullying including student to teacher bullying, student to student bullying if utilized and applied appropriately through a multistage process (Rigby, Griffiths 2008, p.11). If these approaches are successfully implemented then all schools can have a safe and supportive environment with minimal bullying. This will improve attendance and ac ademic performance and the overall wellbeing of students. It will also decrease the risk of developing a mental illness from bullying. Life can be overwhelming and we all get stressed and anxious from time to time. However, anxiety is more thanShow MoreRelatedBullying And Its Effect On Schools1607 Words   |  7 PagesWhile bullying has occurred for many years, anti- bullying programs in schools are having a strict development. Bullying was not an important subject that was paid much attention in schools or classrooms before 1999. When the Columbine and Virginia Tech shooting happened, schools did not have any anti-bullying programs. In 1999, schools started to implement anti-bullying programs like The Espelage Lab and Collaborator and many others. Unfortunately, bullying is still happening in nowadays. BullyingRead MoreBullying And Its Effects On American Schools1209 Words   |  5 PagesBullying in American schools has become an underrated topic to converse about. It is a worldwide problem that can have negative consequences for the general school climate and for the right of students to learn in a safe envi ronment without fear. Throughout Elementary schools, students are taught about bullying more than any other grade school. 282,000 students are physically attacked in secondary schools each month. As generations have evolved, kids in all schools get bullied rapidly and are afraidRead MoreNegative Effects Of School Bullying1855 Words   |  8 Pages Introduction School bullying continues to be a prevalent problem found in elementary, middle and high schools across the United States and internationally (Slee Mohyla, 2014). Everyday educators are faced with the problem of trying to determine why students bully and what they can do to prevent or dramatically reduce the behavior. Previous research has provided much needed insight into the issue, but as we move forward the nature of bullying is constantly changing. Bullying comes in many formsRead MoreBullying Schools : Its Causes And Effects On Students899 Words   |  4 Pages Bullying is a worldwide issue that affects millions of individuals every day. To some it could be meant as a joke but the reality of the matter is that it could cost someone their life. One article written about the causes and effects of bullying in elementary schools’ explains, â€Å"bullying may include verbal and physical assaults, threats, ‘jokes’ or language, mockery and criticizing, insulting behavior and facial expressions†(Jan,2015). Bullying is not just narrowed down to one specific remark;Read MoreThe Effects of Bullying in School for Students Essay3240 Words   |  13 Pagesï » ¿The Effects of Bullying in School for Students Violence in the education which happens frequently is the fact. In Jakarta, students’ brawl almost happens every week, so that it is no longer interesting for those journalists. So far, when talking about the violence in students’ life, the topic that often presents is about students’ brawl, whereas there is the other kind of violence in students’ life that has more dangerous effects. It is bullying. Bullying often occurs in students’ society at bothRead MoreThe Effects Of School Bullying On Students And The Climate Of A School System891 Words   |  4 Pagesinfluence of school bullying is not as one dimensional as some have thought, and recent studies have examined this issue from the angles of student perception as well as socio-cultural perspectives (Espelage et al., 2014). Bullying is a dynamic issue with the capability to impact schools in numerous areas. Researchers typically categorize the negative effects of school bullying in terms of shor t and long term consequences and in terms of its impact on individual students and the climate of a school systemRead MoreThe Effects Of Bullying On Students Within The School System920 Words   |  4 Pagesor children carry. Bullying. Bullying over the course of the years still plays a role in the education system. Although the form of bullying has changed from the past to now, it still has an effect on students within the school systems. In the past there was the physical form of bullying where â€Å"jocks† would push the â€Å"nerds† into lockers or their books out of their hands. Another typical term used by bullies that anybody can recognize is, â€Å"give me your lunch money,† but bullying has evolved over theRead MoreBullying And Its Effects On America s Schools Today2729 Words   |  11 PagesBullying, often labeled as just a part of growing up, is a major problem in America’s schools today. Although it is such a hot topic in our country right n ow, it is also a long ignored problem that only seems to worsen. The complication with bullying is that no one quite understands it, and it is not taken seriously. The definition of bullying is an overbearing person who habitually badgers and intimidates smaller or weaker people. In more simple terms, bullying is not a onetime incident; it is repetitiveRead MoreThe Effects Of Bullying Among School Aged Children Essay1893 Words   |  8 Pages â€Æ' Literature Review on the Effects of Bullying Problem Statement What are the effects of Bullying among school-aged children? Bullying is an important issue that continues to impact children, their families, teachers, and staff. It is important for adults as well as youth to understand why bullying is a continuing issue that causes problems that have an impact on lives. It is not only a prevalent and sometimes silent issue among children of all ages, ethnicities and gendersRead MoreThe Effects Of High School Bullying On American Youths1808 Words   |  8 Pages Preventing High School Bullying in American Youths This report aims to introduce and discuss the history of high school bullying in American youths, identifying and explain its origins and causes, and provide recommendations on how to prevent this issue and optimise development. The Bronfenbrenner s Bioecological Model will be employed to highlight the interaction between American bullied youths and their environmental contexts. Part A: Introduction and Background Bullying is not a new problem

The Battle Of Aging Water Infrastructure - 1039 Words

The battle of aging water infrastructure, corrosion, and lead leaching in distribution systems may not be visibly obvious, but it has not gone undetected. The government and water utilities have known for some time the problem of an aging underground infrastructure that is responsible for an irreplaceable resource to every day life. Water is the most fundamental resource to one’s health, the community and the economy. The national problem of an aging water distribution infrastructure plagues the future of water quality and distribution. This problem has created a demand for the necessary investment in order to make the necessary improvements. If the appropriate combination of investments, new technologies, and effective methodologies were†¦show more content†¦In the context of water and sewer services, the United States is entering an era that demands the rebuilding and replacing of existing systems. The type and age of the pipes that make up American distribution sys tems can be related to population growth and economic booms (8). Most urban cities are utilizing water and sewer networks that are associated with the late 1800’s, World War I, the 1920’s, and post World War II. (8). Each of these time periods allots different characteristics of the pipes based on manufacturing, material, and life span. AWWA estimates that the cost for restoring and maintaining water services will reach $1 trillion over the next 25 years. The report stresses that delaying investment will only make the challenge more difficult and more expensive. Some customers will possibly see their water bills triple with the approach of paying as you go and spreading it across the population of the community. Challenges will vary for different regions and system sizes. The south and the west will endure the greatest investment challenges due to the growing population and challenge of managing supply and demand. Smaller communities will suffer more economically than larger communities because the cost will be spread out over a smaller population. In addition to economic impacts, delays will also degrade water services, increase

Objectives of Conceptual Framework-

Question: Ensure the rational weather Newcrest is able to meet the Objectives of Conceptual framework in its Financial Reporting. Answer: Introduction Newcrest is recognised as the leading producers of gold in Australia and one of the worlds largest company for the trade. The mission of the company is seen with finding and developing worlds largest copper and gold mines. The most imminent mines of the company have been identified in areas of Gosowong (Halmahera Island, Indonesia), Cadia Valley Operations (New South Wales, Australia), Telfer (Western Australia), Lihir (New Ireland Province, PNG) and Bonikro (Cte dIvoire). The important factors of the study have been able to ensure the rational weather the company is able to meet the objectives of conceptual framework in its financial reporting. The important aspects of the study also evaluate the criteria for recognition of Assets, Liabilities, Equity, Revenue and Expenses. The other areas covered in the report includes factors announcing the characteristics of financial reporting (Hoque, Islam and Azam 2013). Adherence to the objectives of the conceptual framework with its reporting Newcrest Mining Limited is seen to be complying with the corporate governance framework as per Corporate Governance Principles and Recommendations (3rd edition) which is published ASX Corporate Governance Council. In addition to this the information provided as per Newcrests governance is seen to be lodged based on relevant practices and compliance. The most relevant factors have been identified with limited to the changes in commodity prices. The important relevant factors are discerned in form of project development, economic conditions and the collective nature of exploration and several types of activities associated to activities such as licensing risk and permit with the regulatory framework in terms of the iteration of race, eliminating industrial relation issues and retention of personnel (Maxwell 2013). The number of jurisdictions Newcrest is discerned with interests which are associated to increasingly complex number of subject due to the change is becoming more onerous in nature. The report has been able to link the executive generation framework of the company along with providing the appropriate performance strategy. The existing generation framework has been conducive with the changes in STI measures and various types of vesting schedules. The various concentrations of remuneration framework are further in form to the stakeholders by stating the various information on compliance practices and corporate governance. The organisational and workforce diversity has been further linked with the detailed risk management and internal control framework (Kumar et al. 2013). Adherence with the recognition criteria for reporting Assets, Liabilities, Equity, Revenue and Expenses The factors related to recognition of Return on Capital Employed (ROCE) discerned with average capital employed among the stakeholders Equity. In addition to this, and the fair value presentation has been considered with Australian Accounting Standard AASB 2 Share Based Payments. As per the assessment provided in the annual report it has been depicted that company is able to provide financial report as per profit of the company and it is seen to be in accordance with Corporations Act 2001 and Australian Accounting Standards and other authoritative pronouncements of the Australian Accounting Standards Board (AASB). The main identification for Newcrest is prepared as per Assets, Liabilities, Equity, Revenue and Expenses along with the profit for entity has been prepared with International Financial Reporting Standards (IFRS). The aforementioned standard has been interpreted with International Accounting Standards Board (IASB) (Lee and Park 2016). The companys financial reporting has been taken into consideration as per AASB 15 Revenue from contracts with customers, AASB 16 Leases and AASB Interpretation 23 Uncertainty over Income Tax Treatments 1 July. On December 2015 the company has been seen to be establishing a five-step model for accounting the total number of factors which are associated to contracts of the customers. The introduction of AASB 16 Leases has been able to bring forward the single lessee accounting model which has been further taken into consideration for recognition of the liabilities for releases adhering to more than 12 months unless the value of the asset is significantly low (Tamene 2016). The various types of interpretations made as per AASB 23 has been further able to reveal about the consideration of income tax treatments and uncertainty which affects the overall applicability of AASB 112 Income Taxes. The different types of requirements have been further seen to be based on penalties associated wi th the uncertain tax treatments and interest. The initial adoption of accounting standard is discerned with AASB 9 Financial Instruments in the previous financial year. The main form of the representation of fair value of the Rights, comprising Rights over unissued shares, granted under the LTI Plan is discerned to be included in accordance with Australian Accounting Standard AASB 2 Share Based Payments. The different forms of the rights granted the company in 2017 is seen to be assessed as per non-IFRS financial measures throughout the annual report. The different types of information on operating and financial review has been also taken into consideration with operating and financial review of Directors Report regarding non-IFRS financial measures. The several types of other non-IFRS financial measures information is considered with the information given by financial review. The several types of other information as per non-IFRS financial measures is seen to include reporting is b ased on Assets, Liabilities, Equity, Revenue and Expenses which are taken into consideration as per Section 6 of the financial and operating review (Zhang and Andrew 2014). Adherence with the qualitative enhancing characteristics of financial reporting the important consideration of Newcrests financial metrics has shown significant improvement in the past three years which has led to companys strong profitable position and funding requirements for future growth. The dividend policy of the company is related to the ability for funding various types of near term growth opportunities. The board has been able to announce the total dividend for 12 months amounting to US 15 cents per share. In addition to this, the dividend policy for the company has been seen with exercising different types of options which are associated to maintaining continued balance with the financial performance and capital commitment along with adequate gearing level. The payment for the ordinary level of the dividend has been discerned in containing the balance of capital commitment and financial performance along with prudent leverage (Bird et al. 2014). Adherence with enhancing characteristics of financial reporting The different types of enhancement in the ordinary dividend has been taken into consideration with the new guidelines given by AASB. Newcrest has been targeting an annual dividend amount of at least 10-30% as per free cash which has been generated in a particular financial year and less than US 15 cents. As per the depictions made an annual report of the company published in 2017, the improved characteristics of the company has been discerned with the factors such as increasing the leverage ratio to 1.1x and gearing ratio of 16.6% (Andrew and Cortese 2013). Conclusions The main depictions made in the study has stated that Newcrest Mining Limited is seen to be complying with the corporate governance framework as per Corporate Governance Principles and Recommendations (3rd edition) which is published ASX Corporate Governance Council. In addition to this the information provided as per Newcrests governance is seen to be lodged based on relevant practices and compliance as per AASB guidelines. The existing generation framework has been conducive with the changes in STI measures and various types of vesting schedules. The various concentrations of remuneration framework are further in form to the stakeholders by stating the various information on compliance practices and corporate governance. As per the assessment of the annual report it has been depicted that companies able to provide financial report as per profit of the company and it is seen to be in accordance with Corporations Act 2001 and Australian Accounting Standards and other authoritative pr onouncements of the Australian Accounting Standards Board (AASB). The main identification for Newcrest is prepared as per Assets, Liabilities, Equity, Revenue and Expenses along with the profit for entity has been prepared with International Financial Reporting Standards (IFRS). The aforementioned standard has been interpreted with International Accounting Standards Board (IASB). The main recommendation of the company is built on the initiatives which can take towards corporate social responsibility is and expand its business across other parts of the world. The company will also look forward to disclose adequate information about its liquidity performance and capital gearing ratios in the annual report. References Andrew, J. and Cortese, C. (2013) Free market environmentalism and the neoliberal project: The case of the Climate Disclosure Standards Board, Critical Perspectives on Accounting, 24(6), pp. 397409. doi: 10.1016/j.cpa.2013.05.010. Bird, V., Leamy, M., Tew, J., Le Boutillier, C., Williams, J. and Slade, M. (2014) Fit for purpose? Validation of a conceptual framework for personal recovery with current mental health consumers, Australian New Zealand Journal of Psychiatry, 48(7), pp. 644653. doi: 10.1177/0004867413520046. Hoque, M. Z., Islam, M. R. and Azam, M. N. (2013) Board Committee Meetings and Firm Financial Performance: An Investigation of Australian Companies, International Review of Finance, 13(4), pp. 503528. doi: 10.1111/irfi.12009. Kumar, V., Sharma, A., Shah, R. and Rajan, B. (2013) Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework, Journal of International Marketing, 21(1), pp. 5780. doi: 10.1509/jim.12.0107. Lee, C. and Park, H. (2016) Financial constraints, board governance standards, and corporate cash holdings, Review of Financial Economics, 28, pp. 2134. doi: 10.1016/j.rfe.2015.10.001. Maxwell, J. A. (2013) Conceptual Framework: What do you think is going on?, in Qualitative Research Design: An Interactive Approach, pp. 3972. doi: 10.1007/978-3-8349-6169-3_3. Tamene, E. H. (2016) Theorizing Conceptual Framework, Asian Journal of Educational Research, 4(2), pp. 50--55. Zhang, Y. and Andrew, J. (2014) Financialisation and the Conceptual Framework, Critical Perspectives on Accounting, 25(1), pp. 1726. doi: 10.1016/j.cpa.2012.11.012

Jaskiran Sidhu Essays - , Term Papers, Research Papers

Jaskiran Sidhu Jay Shelat Eng. 101-11 August 21, 2017 Art narrative Growing up my life wasn't so picture perfect in comparison to the kids growing up around me, the artwork or song choice that best describes me would be the song The loudest silence by Maurice Moore. Moore describes a couple who broke up because of an unfaithful partner, in this case, was the man, what actually happens mentally to him and his emotional process to get over it. The song starts off with audio clips from the show How I Met Your Mother, as the main character describing what love is.The song is so raw and shows how much Moore or the man understands his wrong doing and how it inflicted so much pain on not only him but his significant other. Going back to my childhood, I grew up in a divorced household. I never truly understood what love was.I grew up only knowing to push love or anything of that nature to that away. Which is why i was drawn to the song, it presents the argument of why we need love and how it mentally and emotionally affects someone is they lack this in their life as well mistakes are meant to be learned from. Why I personally like this song is that it comes from one of my favorite tv shows but also there aren't many songs that have such a slow tempo and also how easily and perfectly he has put both his music and the audio clips together. Again it defines perfectly what love is, how to know it is something worth keeping and after realizing your wrong doings whether it is cheating, lying or anything, you could always make an attempt to fix the situation. Love is not taught but is learned. Mistakes are made and we can only learn from them.

Physics of Star Trek essays

Physics of Star Trek essays Star Trek is a show that has been fascinating audiences for years with impressive devices like holodecks, transporters, and warp drive. But could any of these things ever really be used? According to physics, some of the devices are theoretically possible, but probably not practical. Scotty understood that physics is a rule that cant be broken, even if the shows producers did not. He told Captain Kirk numerous times "But I canna change the laws of physics, Captain!". One of my favorite things about Star Trek has always been the holodeck. In the show, the holodeck works by using tons of holo-diodes in the walls, ceiling, and floor of the holodeck. The sense of touching an object is created by force fields, and a replicator is used for creating things like food and smells to perfect the experience. In reality, a holodeck would work in much the same way. In fact, a very small version of a holodeck has already been created by researchers at MIT's famous Media Lab. Its about the size of a sugar cube and can create fully animated, high quality pictures. A couple of students even threw in a force field, so that now using a small pen, you can actually touch and manipulate the hologram. There are now ideas about how to build a holodeck style room, very similar to the one on Star Trek. Rooms like this would be invaluable to simulate dangerous or difficult situations. The rooms probably wouldnt be used for entertainment anytime in the near future because they would be way to expensive. Another one of my favorite things on Star Trek is the transporter. Cast members are able to travel large distances instantly. They simply step on the teleported pad then a couple of switches are turned on, some sparkly light appears along with bad 60s sounding special effects music, and the next thing you know the character is magically at their destination. But the really cool thing is that scientists are already exp...

French Adjectives in Front of a Vowel or Mute H

French Adjectives in Front of a Vowel or Mute H Since French adjectives usually have to agree with the nouns they modify in gender and number, most of them have up to four forms (masculine singular, feminine singular, masculine plural, and feminine plural). But there are several French adjectives that have an additional variation: a special form that is used when the adjective precedes a word that begins with a vowel or mute H.The reason for this special adjective form is to avoid hiatus (the pause between a word that ends in a vowel sound and another that begins with a vowel sound). The French language likes words that flow one into the next, so when an adjective that ends in a vowel sound would otherwise be followed by a word that begins with a vowel sound, French uses a special form of the adjective to avoid the undesirable hiatus. These special forms end in consonants so that an enchaà ®nement is created between the two words, and the fluidity of the language is maintained.There are nine French adjectives in three categories which have one of these special pre-vowel forms. Descriptive Adjectives The following descriptive adjectives have a special form that is used only in front of a masculine noun that begins with a vowel or mute H. beau belun beau garà §on un bel hommefou folun fou rire un fol espoirmou molun mou refus un mol abandonnouveau nouvelun nouveau livre un nouvel articlevieux vieilun vieux bà ¢timent un vieil immeuble Demonstrative Adjectives When the demonstrative adjective is used with a masculine noun that begins with a vowel or mute H, it changes from ce to cet: ce garà §on cet homme Possessive Adjectives When a singular possessive adjective is used with a feminine noun that begins with a vowel or mute H, it changes from the feminine form (ma, ta, sa) to the masculine form (mon, ton, son): ma mà ¨re mon amieta femme ton amantesa profession son à ©ducation Note The special adjective forms are used only when followed immediately by a word that begins with a vowel or mute H. If a word which begins with a consonant is placed between the changeable adjective and the noun, the special form is not used.Compare: cet homme vs ce grand hommemon amie vs ma meilleure amie When theres an adjective, the special form is not used because the word that immediately follows the changeable adjective begins with a consonant.

Manhattan New School Essay Example | Topics and Well Written Essays - 1750 words

Manhattan New School - Essay Example School's professional teachers are hired from Bank Street College of Education, Columbia University Teachers College, New York University and Fordham University. Manhattan New School resides in the heart of Manhattan in the former PS190, which was built in 1903 (About School, Manhattan New School). According to Karen Ruzzo, school's principal, "We pride ourselves at being a highly literate community, and we also understand our responsibility to prepare students to cope with the multiple demands of an ever-changing society. As a result, children learn within real-world contexts. Along with reading and writing, instructions in mathematics, science, social studies, technology, music and art engage young learners in meaningful explorations that develop critical thinking skills" (Karen Ruzzo, Mission Statement). School's vision is to grow in the near future as a role model organization for the greater national cause, while providing the students with the opportunity to investigate a range of big ideas, to ask and answer important questions, and to develop the self-management strategies that enable them to negotiate their daily life. This shows that the school's vision is broadly based and its process creates a commitment to lifelong learning. The Manhattan New School's goals include, committing to ensure that all students benefit from a shared educational experience, and continuing to develop strategies to ensure school-wide collaboration, continuity and accountability. Although all goals direct school towards its future vision, the later set certainly is very vital for its long-term vision's success. The school's objectives for its strategies to attain its long-term vision are to establish continuity of instruction both on and across grade levels, and aligning best instructional practices in all curriculum areas with positive performance outcomes for all students. SWOT Analysis: Strengths Recognition of programs and vision Empirical and interdisciplinary education, and opportunities for student leadership development Recognized educational activities with active community outreach Significant and ongoing faculty and alumni involvement at intermediate level Small classes Extraordinary emphasis on personal attention Friendly, supportive, and comfortable in-house environment Integration of technology into the curriculum Classes primarily taught by professionals incorporation of ecological sustainability due to diversified culture Early adoption Attractive campus building and facilities while having state of the art architecture Weaknesses Lower than optimal enrollment of out-of-state and international students Insufficient diversity among students and teachers Low ratio of spending per student Average class size increasing everyday Limited school capacity Not enough programs for extra curricular activities Too many language courses Opportunities Government's importance for schools playing a larger role in community development Higher market share due to increasing population and awareness Capacity to respond for future growth Capacity to help improve intermediate education Increased demand for professional and diversified education Increasing flow of funding Greater expertise in the use of technology in teaching Access to all parts of New York City Threats Lack of sufficient funding Replica of academic programs by

WW II Essay Example | Topics and Well Written Essays - 750 words

WW II - Essay Example Without indulging in the conflicts, the paper simply discusses the innovations occurred during WWII. Some economists claim that WWII achieved what no one could have achieved to that extent without of the occurrence of the war. World War II was extremely profitable in terms of innovations, some of which are still in use.1 The US Navy invented the RADAR (Radio Detection and Ranging) in 1940. Primarily, the Nazis were using radar successfully to steer and ground bombers at night as the British were detecting the well known German airplane with the help of the radar. However, German leaders undervalued the worth of radar and its machine part for water operation, SONAR (Sound Detection and Ranging). The British earned a noteworthy strategic reward in spotting German submarines and planes from miles away. This advanced warning system saved numerous lives and provided underdog British offensive strategies against the irresistible Germans. Jerrycan, a full-bodied container, was intended for carrying fuel. It was made up of the inheritance of Hitler to supply a way of carrying fuel by hand. The jerrycan is smart for more than a few reasons. First, it featured three handles so that it can be carried easily by one or two persons. The cross design of the sides of the can helps to strengthen it. It was easier for Germans to carry fuels during the war. In mid-1942, Japan occupied the entire Asia. They controlled almost the entire world’s delivery of natural rubber. What did actually Japan do with the rubber? It did nothing but built boots. Every single soldier, sailor, airman and marine required getting boots around for doing their job and without rubbers, it was almost impossible to do so. The United States also invented new techniques to produce synthetic rubber. GRS (government rubber styrene) is one of the gifts by the USA. Presently, most of the rubber materials that are used in various manufacturing companies worldwide are the descendents of GRS. The first worki ng jet engine was there in England just a couple of years before the war though the British did not spend much on technical innovation. On the other hand, the Germans made the â€Å"Messerschmitt Me 262† which turned into the â€Å"first jet-powered fighter aircraft†Ã¢â‚¬â€the best, most superior war plane at the time. â€Å"The Me 262† dealt with the dog fights with pokey crutch planes. The devastating invention of Americans was the atomic bomb in World War II. WWII ended up with one of the major events in the world history of science, welfare and technology. A group of US scientists, working in confidentiality, designed and structured the first atomic bomb. President Harry Truman took the decision to use the atomic bomb against Japan. The use of atomic weapons introduced to an end of a dreadful conflict worldwide. But it was also the start of the contemporary nuclear age.2 It displayed the mounting significance of technology in a recent economy. The considera tion of geographic location is very important for the countries to make strategies. The USA always took the benefit of staying aloof on one side of the world. It was very difficult for other countries to target the USA by ignoring the geographical benefits it has. The success or loss from a war also depended on the topology and climatic conditions of a country. During the war with the Soviet Union, Germany tried to occupy the oil wells of the Soviet Union, but in this incident Hitler lost many of his solders as they were required to cover a long distance under unusually cold weather conditions. Germany and Japan took almost the same tactics to defend themselves against the attackers. Germany was very strong in the air forces but was

American Civic Values Essay Example for Free

American Civic Values Essay In America our society has always been a morals run country, from our domestic everyday lives. Our society, groups with different civic values with who have a lot of power on our lives that we live everyday which includes schools and religious groups. There are some individuals who hold our civic values to a higher standard than those who have no regard for other members in their community. When it comes to undermining American civic values our media has a lot to be blame for as they promote and glamorize violence and illegal activities and does not show how communities can help each other adhere to civic policies. It is important for large groups to have set behaviors to adhere to, and civic values are important in keeping America a peaceful place that is safe for us as well as children. America has become a haven for special interest groups. If people don’t like something you say or do, plan on your freedom turning inwards and being used against you. Our society is no longer based off a country and its people as a whole, but by individual groups. The American civic values have dropped as special interest groups are in favor of political ground. There are several penalties that fail to adhere to the civic value such as â€Å"blue laws† these laws regulate behavior and restrict activities or the sale of goods on a Sunday to accommodate religious means. For an example in parts of one county here in North-East Florida we are not allowed to purchase alcohol on Sunday this day is constituted for religious matters. Another example of a blue law is the law in Pennsylvania where hunting is prohibited on Sunday’s as this day is recognized for a day of rest according to the religious groups.

Finding Fulfillment in The Good Earth Essay -- Pearl Buck Good Earth E

Finding Fulfillment in The Good Earth      Ã‚  Ã‚  Ã‚  Ã‚   The Good Earth is a novel written by Pearl S. Buck. It is set in China and on the day of Wang Lung's marriage. Wang Lung is a poor peasant farmer whose love for the land sustains him through the difficult times of his life. He married a slave from the great house, and he moves from a poor, humble, country farmer to a wealthy, respected, landowning patriarch. He moves into the house that he bought his wife from, and dies content with his faith in the good earth. The name of the novel is misleading because we have to wonder if the earth is really good to Wang Lung.    "There was only this perfect sympathy of movement, of turning this earth of theirs over and over to the sun, this earth which formed their home and fed their bodies and made their gods...Some time, in some age, bodies of men and women had been buried there, houses had stood there, had fallen, and gone back into the earth. So would also their house, some time, return into the earth, their bodies also. Each had his turn at this earth. They worked on, moving together-together-producing the fruit of this earth." (Ch. 1, pg. 22). People have taken their turn on the earth. The lived and died for the earth; the earth provided them with food and with shelter. "Well and [the children] must all starve if the plants starve." (Chapter 8, pg. 48) There are times of drought and times of flooding. There were times where there wasn't any food and the rains ruined shelter. Wang Lung spent most of his life rebuilding what was ruined, and when it was rebuilt, it was ruined again. But after many years of working hard, Wang Lung gained enough money to own lots of land. The only difference between a pheasant l... ...h he forgot it for many months together, when spring came each year he must go out on to the land." (Chapter 34, pg. 257) Wang Lung was not aware of his son's interest in selling the land though, and thus died contently. He wished he had done things differently with O-lan and probably would have been happier if he was still a pheasant but we all wish there were things we could have done differently. To Wang Lung the earth was good. He never saw the ending picture and how his faith in the earth wouldn't carry on because of his money hungry sons, but his love for the land ended with him, and peace in his heart.    Works Cited:    Buck, Pearl S. The Good Earth. New York: Washington Square P, 1994.      Ã‚  Ã‚   Kang, Younghill. Review of The Good Earth. Rpt. in The Good Earth. Ed. Peter Conn. New York: Washington Square P, 1994. 367-68.      

Community Health and Population Essay

McKinney, Texas is â€Å"unique by nature†. As one of the fastest growing cities in the US, McKinney has a current population of more than 149,000, located 30 miles north of Dallas and is the seat of Collin County. McKinney offers rolling hills, lush trees, a historic downtown square and unique neighborhoods and developments. The city ranks number 2 in the CNN’s Money Magazine Best Places to Live in America’s list (Live Edit, n.d.). According to the US Census Bureau (2010), McKinney was one of the most populous places to live with a census of 54,369 in 2000 and 131,117 in 2010 (QuickFacts, para 1). The 141.7% increase over ten years signifies why it was rated number one on the list of Top 10 fastest growing cities with a population of 50,000 or greater (Live Edit, n.d.). In this 100% urban city, there is more than 2300 acres of open space containing 47 parks, 50 miles of hike and bike trails, neighborhood centers and sports complexes. As of the 2012 census, McKinney had a population of 143,223 (49% males and 51% females) with a median age of 32.7. The racial and ethnic composition of the population was 64.5% non-Hispanic white, 10.2% non-Hispanic black, 0.7% Native American, 1.0% Indian (from India), 3.1% other Asian, 0.1% Pacific Islander, 0.1% non-Hispanic reporting some other race, 3.1% reporting two or more races and 18.6% Hispanic or Latino of any race. The median income for the household in the city was $81,894 and $92,868 median family income with only 9% of local residents living in poverty. Considering that 67.9% of McKinney’s residents are employed, the percentage of population with a bachelor’s degree or higher is significantly above the state’s average is explicable. Falling marginally below average at 94.6 (US average is 100) is the cost of living index in McKinney (U.S. Census Bureau, 2012).

Aes Cost of Capital

International Capital Structure and the Cost of Capital Agenda 1 2 3 4 5 International Capital Structure and the Cost of Capital Analyzing Cost of Capital among Countries Cross Border Listing of Stocks International Asset Pricing Model (IAPM) The Financial Structure of Subsidiaries Case Analysis – AES Corporation 6 International Capital Structure and the Cost of Capital Your Logo International Capital Structure and the Cost of Capital †¢ Firms are becoming multinational in both scope AND in capital structure †¢ Fully integrated financial markets = the same cost of capital both domestically and abroad o If not, opportunity may exists to decrease cost of capital Cost of Capital †¢ The minimum rate of return an investment must generate to cover its financing cost †¢ Firms will undertake projects if the return is expected to exceed the cost of capital †¢ Return = Cost of Capital : value unchanged †¢ Return > Cost of Capital : firm’s value incre ases †¢ Return < Cost of Capital : bad investment Weighted Average Cost of Capital (K) †¢ When a firm has both debt and equity financing, weighted average cost of capital: K = (1-? )K+ ? (1- t)i K = (1-? )KL + ? i(1- t) †¢ (1- ? = weight of cost of capital that is from equity †¢ KL = cost of equity capital †¢ ? = debt-to-total-market-value ratio (weight of total cost of capital that is from debt) †¢ i = before-tax cost of debt capital (borrowing) †¢ t = marginal corporate income tax rate o Interest payments are tax deductible K = (1-? )KL + ? i(1- t) †¢ (1- ? ) = weight of cost of capital that is from equity †¢ KL = cost of equity capital †¢ ? = debt-to-total-market-value ratio (weight of total cost of capital that is from debt) †¢ i = before-tax cost of debt capital (borrowing) †¢ t = marginal corporate income tax rate o Interest payments are tax deductible K = (1-? )KL + ? i(1- t) †¢ (1- ? ) = weight of cost of capit al that is from equity †¢ KL = cost of equity capital †¢ ? = debt-to-total-market-value ratio (weight of total cost of capital that is from debt) †¢ i = before-tax cost of debt capital (borrowing) †¢ t = marginal corporate income tax rate o Interest payments are tax deductible K = (1-? )KL + ? i(1- t) †¢ (1- ? ) = weight of cost of capital that is from equity †¢ KL = cost of equity capital †¢ ? = debt-to-total-market-value ratio (weight of total cost of capital that is from debt) †¢ i = before-tax cost of debt capital (borrowing) †¢ t = marginal corporate income tax rate o Interest payments are tax deductible K = (1-? )KL + ? i(1- t) †¢ (1- ? ) = weight of cost of capital that is from equity †¢ KL = cost of equity capital †¢ ? = debt-to-total-market-value ratio (weight of total cost of capital that is from debt) †¢ i = before-tax cost of debt capital (borrowing) †¢ t = marginal corporate income tax rate o Interest payments are tax deductible Example †¢ K = (1-? )KL + ? (1- t)i o Company is financing 30% of capital by debt (? ) ? So they’re financing 70% (1-0. 30) by equity (1-? ) †¢ Cost of equity capital is 10% †¢ Before-tax cost of borrowing is 6% †¢ Marginal corporate tax rate is 15% K = (0. 0)0. 10 + 0. 30(1-0. 15)0. 06 Example †¢ K = (1-? )KL + ? (1- t)i o Company is financing 30% of capital by debt (? ) ? So they’re financing 70% (1-0. 30) by equity (1-? ) †¢ Cost of equity capital is 10% †¢ Before-tax cost of borrowing is 6% †¢ Marginal corporate tax rate is 15% K = (0. 70)0. 10 + 0. 30(1-0. 15)0. 06 Example †¢ K = (1-? )KL + ? (1- t)i o Company is financing 30% of capital by debt (? ) ? So they’re financing 70% (1-0. 30) by equity (1-? ) †¢ Cost of equity capital is 10% †¢ Before-tax cost of borrowing is 6% †¢ Marginal corporate tax rate is 15% K = (0. 70)0. 10 + 0. 30(1-0. 15)0. 06 Example K = (1-? )KL + ? (1- t)i o Company is financing 30% of capital by debt (? ) ? So they’re financing 70% (1-0. 30) by equity (1-? ) †¢ Cost of equity capital is 10% †¢ Before-tax cost of borrowing is 6% †¢ Marginal corporate tax rate is 15% K = (0. 70)0. 10 + 0. 30(1-0. 15)0. 06 Example †¢ K = (1-? )KL + ? (1- t)i o Company is financing 30% of capital by debt (? ) ? So they’re financing 70% (1-0. 30) by equity (1-? ) †¢ Cost of equity capital is 10% †¢ Before-tax cost of borrowing is 6% †¢ Marginal corporate tax rate is 15% K = (0. 70)0. 10 + 0. 30(1-0. 15)0. 06 Example †¢ K = (1-? )KL + ? (1- t)i o Company s financing 30% of capital by debt (? ) ? So they’re financing 70% (1-0. 30) by equity (1-? ) †¢ Cost of equity capital is 10% †¢ Before-tax cost of borrowing is 6% †¢ Marginal corporate tax rate is 15% K = (0. 70)0. 10 + 0. 30(1-0. 15)0. 06 K = 8. 53% Minimizing weighted average cost of capital(WACC) †¢ Lowest WAC C is obtained when the optimal combination of debt and equity are used †¢ Increases # of profitable capital expenditures o Firm value is increased as long as the return on new projects exceeds the firm’s WACC †¢ Internationalizing the firm’s capital structure helps to decrease the cost of capital Firm’s Investment Decision and the Cost of Capital †¢ A firm that can reduce it's cost of capital will be able to increase the profitable capital expenditures that they can invest in †¢ This results in increasing shareholder wealth †¢ We can do this by internationalizing our cost of capital Factors that affect the WACC Controllable Uncontrollable †¢1 Capital structure policy Proportion of debt and equity †¢ Interest rates Increases cost of debt, may indirectly increase cost of equity †¢ Investment Policy Degree of risk associated with new projects †¢ Tax rates Increase in corporate tax rate decreases cost of debt decreases WA CC Economic conditions Ie. Financial crisis of 2007/2008 Calculating the firm’s equity cost of capital Usually estimated using the Capital Asset Pricing Model (CAPM): †¢ Ri = Rf + ? (Rm – Rf) †¢ Ri: Expected return of security I †¢ Rf: Risk-free interest rate †¢ ? : measures volatility of security i compared to the market portfolio †¢ Rm: Market portfolio Cost of capital in segmented vs. integrated markets †¢ Ri = Rf + ? (Rm – Rf) †¢ In segmented markets, Rm is usually proxied by the S for the United States †¢ In integrated markets, Rm can be proxied using the MSCI World index Cost of capital in segmented vs. ntegrated markets†¦ continued †¢ Same future cash flows are likely to be priced differently in different countries in segmented markets, why? o ? is measured against the domestic market portfolio a this differs from country to country †¢ In fully integrated markets, same future cash flows will be priced the same as ? is now measured against the same world market portfolio Analyzing Cost of Capital among Countries Your Logo Does the Cost of Capital Differ among countries? ? Researches suggest that although international financial markets are not segmented anymore, they are still not fully integrated ? The empirical evidence is not clear-cut If the international financial markets = less than fully integrated, then there can be systematic differences To illustrate that capital markets are less than fully integrated, McCauley and Zimmer (1994) provided a direct comparison of the cost of capital among the 4 major countries: Germany, Japan, UK and US Method: 1. estimate the cost of debt and equity capital 2. compute the cost of funds (weighted average cost of capital) – using capital structure in each country as the weight 3. compute the cost of capital in real terms after adjusting for the inflation rate Effective Real After-Tax Cost of Debt Cost of Equity Debt -to-Equity Value Ratios Real After-Tax Cost of Funds Example – Novo Industri †¢ Produces industrial enzymes and health care products †¢ 1970s, management decided to finance planned future growth of company by entering international capital markets †¢ Danish stock market was small and illiquid – company needed to internationalize †¢ Novo management felt they were facing a higher cost of capital than competitors because of the segmented nature of the Danish stock market Example – Novo Industri Went international by: Increased transparency by presenting financial and technical statements in Danish and English †¢ Cross-listed on the London Stock Exchange, †¢ Listed ADRs (so that US investors can invest in US dollars rather than Danish) The Result: †¢ Novo Industri’s stock price increased while other Danish stocks didn’t Implications of the example Firms operating in small, segmented domestic capital market can gain access to new capit al and lower the cost of capital by listing their stocks on large, liquid capital markets like the New York and London Stock Exchanges. Cross border listing of stocks Your Logo Cross-Border Listings of Stocks †¢ Firms can potentially benefit from crossborder listings †¢ Why? o Gain access to additional sources of capital while lowering cost of capital by increasing investor base o Increase in stock prices due to more demand and trading of the stock Cross-Border Listings of Stocks †¢ Firms seem to prefer to list in neighbouring markets †¢ Why? o Similarities in markets o A â€Å"home bias† Cross-Border Listings of Stocks †¢ Generally, o Potentially expand investor base, which leads to a higher stock price and lower cost of capital lower transaction costs ? improvement in quality and quantity of firm specific information available to investors o Creates a secondary market for the company’s shares and facilitates raising new capital in foreign mar kets liquidity of a company’s stock o Enhance Cross-Border Listings of Stocks †¢ Generally, o Enhances the visibility of the company and it’s products in foreign markets shares may be used as the â€Å"acquisition currency† for taking over foreign companies o Cross-listed o May improve the company’s corporate governance and transparency Cross-Border Listings of Stocks May improve the company’s corporate governance and transparency† †¢ Once companies cross-lists its shares on foreign exchanges (NYSE, LSE), they are required to follow strong disclosure and listing requirements †¢ On average, foreign companies listed on U. S. exchanges are valued ~17% higher Cross-Border Listings of Stocks †¢ Disadvantages o Meeting disclosure and listing requirements can be costly (U. S. GAAP) in overseas markets o Volatility o Foreigners may take a controlling interest in the company and challenge domestic control International Asset Pricin g Model IAPM Your Logo IAPM For understanding the effects of international cross-listings. †¢ assuming cross-listed assets are internationally tradable assets and internationally nontradable assets. IAPM †¢ CAPM: Ri=Rf+(RM-Rf)Bi Bi = Cov(Ri , RM)/Var(RM) =; Ri=Rf+[(RM-Rf)/Var(RM)]Cov(Ri,RM) AMM risk-aversion: Y*=[E(r)-rf]/(A? 2)  » AM is a measure of aggregate risk aversion  » M is aggregate market value of market portfolio =; Ri=Rf+ AMM Cov(Ri,RM) IAPM †¢ Asset pricing mechanism under: †¢ Complete integration – assets are trade internationally according to world systematic risk Complete segmentation – assets are trade respected to country systematic risk. Suppose two countries: Domestic Country and Foreign Country †¢ IAPM Complete Segmentation †¢1 Domestic Country E(R): †¢ Foreign Country E(R): Rg = Rf + AFF Cov (Rg , RF) Ri = Rf + ADD Cov (Ri , RD) Complete Integration Both Domestic and Foreign: Ri = Rf + AwW Cov (Ri , RW) In re alty, assets are priced as partially integrated world financial markets IAPM Partially Integrated World Financial Markets †¢ Internationally tradable assets are priced as if world financial markets were completely integrated †¢ Non-tradable assets will be priced by world systematic risk (pricing spillover effect) and a country-specific systematic risk. o o Spillover effect – externalities of economic activity or processes those who are not directly involved in it. Pollution, technology, even financial markets IAPM Nontradable assets of the domestic country: Ri=Rf+ AwW Cov*(Ri,RW)+ ADD [Cov(Ri , RD)- Cov*(Ri , RD)] Cov* (Ri , RW) Indirect world systematic risk Cov*(Ri,RW) is the indirect covariance between the ith nontradable asset and world market portfolio. Cov(Ri , RD)- Cov* (Ri , RD) Poor domestic systematic risk Cov*(Ri , RD) is indirect covariance between the future returns on the ith non-tradable asset and domestic country’s market portfolio that is ind uced by tradable assets. IAPM implications: 1. International listing (trading) of assets in otherwise segmented markets directly integrates international capital market by making these asset tradable. 2. Firms with non-tradable assets get free ride from firms with tradable assets in sense that former indirectly benefit from international integration in terms of a lower cost of capital and higher asset prices. Effect of Foreign Equity Ownership Restrictions †¢ Restrictions on maximum % ownership of local firms by foreigners †¢ Mexico and India: limited to 49% †¢ Two different classes of equity Chinese firms issue A shares and B shares †¢ Ensuring domestic control of local firms Pricing-to-market (PTM) phenomenon †¢ Constraint is effective in limiting desired foreign ownership eg. Korean firm’s restriction on foreigners is 20% Foreigners want to buy 30% †¢ Foreign and domestic investors may face different market share prices Asset Pricing under For eign Ownership Restrictions †¢ A firm’s cost of capital depends on which investors, domestic or foreign, supply capital. †¢ A firm can reduce its cost of capital by internationalizing its ownership structure. An Example of Foreign Ownership Restrictions: Nestle †¢ Nestle used to issue two different classes of common stock: – Bearer shares: foreigners – Registered shares: Swiss citizens – The bearer stock was more expensive. Nestle An Example of Foreign Ownership Restrictions: Nestle †¢ On November 17, 1988, Nestle lifted restrictions imposed on foreigners, allowing them to hold registered shares as well as bearer shares. †¢ A major transfer of wealth from foreign shareholders to Swiss shareholders. †¢ The total value of Nestle increased substantially when it internationalized its ownership structure. †¢ Nestle’s cost of capital therefore declined. An Example of Foreign Ownership Restrictions: Nestle †¢ The Ne stle episode illustrates: – The importance of considering market imperfections – The peril of political risk – The benefits to the firm of internationalizing its ownership structure The Financial Structure of Subsidiaries Your Logo The Financial Structure of Subsidiaries Three different approaches to determining: 1. Conform to the parent company’s norm – where the parent company is fully responsible for the subsidiary’s financial obligations – not necessarily consistent with minimizing the parent’s overall cost of capital The Financial Structure of Subsidiaries Three different approaches to determining: 2. Conform to the local norm of the country where the subsidiary operates – When the parent company is willing to let its subsidiary default, or the guarantee of obligations becomes difficult to enforce across national borders – Not the optimal one approach (immature nature of local financial markets) The Financial Structure of Subsidiaries Three different approaches to determining: 3. Vary judiciously to capitalize on opportunities to reduce financing costs and risks – Most reasonable and consistent with minimizing firm’s overall cost of capital – Take advantage of subsidized loans Taxes deduction of interest payment – Take advantage of various market imperfections (ex. political risks) CASE: Globalizing the Cost of Capital and Cost Budgeting at AES BRIEF BACKGROUND AES Originally Applied Energy Services †¢ Founded in 1981 †¢ Publically traded since 1991 †¢ In 2003 – Leading independent supplier of electricity in the world – $33 Billion in asset (eg. Power plants, generation facility, other energy related businesses) stretched across 30 countries and 5 continents AES Early Success †¢ †¢ †¢ †¢ †¢ 1983: 1st cogeneration facility is built in Houston, Texas 1988: Net income = $1. million 1991: AES goes public, net income = $42. 6 million 1991-1992: AES initiates international expansion 1996-1998: estimated 80%-85% capital investment is overseas †¢ 2000: Revenue = $4. 958 billion Net Income = $778 million AES Typical Investment Structure AES AES stock price (market cap in 2000 reached $28 billion @ $70/share) AES AES stock price (market cap in 2002 fell 95% to $1. 6 billion @ $1/share AES What Happened? †¢ It's recipe for success (international exposure) became their recipe for disaster o Much of AES' expansion took place in developing countries (there was more unmet demand vs. eveloped countries) †¢ Main factors: o Devaluation of key South American currencies ? Argentine, Brazilian, Venezuelan currency crises o Adverse changes in energy regulatory requirements ? Government mandated energy rationing and competition o Decline in energy commodity prices AES AES ISSUES AES Simple Domestic Finance Framework †¢ 12% discount rate was used for all contract generation projects o al l dividend flows from projects were deemed equally risky ? fair assumption because businesses had similar capital structures o most risks could be hedged in the domestic market AES Same Model was Exported Overseas Worked well initially, when they first expanded to Northern Ireland o had many of the same characteristics as domestic projects †¢ Model became increasingly strained in Brazil and Argentina o Hedging key exposures was not feasible (currency, regulatory.. ) AES SO†¦ AES needed of a methodology for calculating Solution by AES valuation & cost of capital for capital budgeting at AES businesses in diverse locations around the world AES How did AES deal with it? †¢ Rob Venerus, director of Corporate Analysis & Planning questioned whether the traditional CAPM would suffice †¢ He did not advocate the use of a world CAPM o AES owned businesses in poorly integrated capital markets Countries such as Tanzania and Georgia did not have any meaningful capital markets †¢ He did not advocate the use a local CAPM either o AES How did AES deal with it? †¢ So Rob Venerus developed a new model: Step 1 †¢ Calculate the cost of equity using U. S. market data for each of AES' projects o Average the unlevered equity betas from comparable U. S. companies o Relever the beta to reflect the capital structure of each of AES' projects o Cost of equity = Rf + ? (Rm – Rf) AES How did AES deal with it? Step 2 †¢ Calculate the cost of debt by adding the U. S. risk free rate and a â€Å"default spread† o Cost of Debt = Rf + Default Spread o The â€Å"default spread† is based on the relationship between EBIT ratios for comparable companies and their cost of debt. AES AES How did AES deal with it? Step 3 †¢ Add the sovereign spread to both the cost of equity and the cost of debt o this accounts for country-specific market risk, which is the difference between local government bond yields and corresponding U. S. Treasury y ields. †¢ These steps allow AES to calculate a WACC that reflects the systematic risk associated with each project in its local market. AES AES How did AES deal with it? BUT†¦ †¢ Most of these local markets are developing markets where â€Å"access to capital was limited and information less than perfect† –> project-specific risk could not be diversified away †¢ â€Å"Project-specific risk† must be accounted for! AES How did AES deal with it? Example of project-specific risk: †¢ There are 2 hydro plants in Brazil that are identical in every aspect, except for the rivers that feed them. River #1 produces cash flows that vary +/50%, River #2 by +/- 10%. If they are financed by 100% equity, CAPM says they are worth the same. Rob Venerus thought this was unconvincing Seven types of â€Å"Project-specific risk†: 1. Operational/Technical 2. Counterparty credit/performance 3. Regulatory 7. Contractual Enforcement/Legal 4. Construction 5. Commodity 6. Currency Weights estimated from AES' ability to anticipate and mitigate risk. Then given a grade between 0 (lowest exposure) and 3 (highest exposure), multiplied by their weights to yield a â€Å"business-specific risk score† AES Example Risk Score Calculation for Lal Pir Project (Pakistan) Business-specific risk score Used to calculate an adjustment to the initial cost of capital o 0 = no adjustment to WACC o 1 = +500 basis points (5%) o 2 = +1000 basis points (10%) o 3 = +1500 basis points (15%) †¢ Overall (exhibit 8 from case): 1. calculate cost of equity and cost of debt using U. S. market data 2. add sovereign spread to each 3. calculate WACC 4. Add a business-specific risk adjustment to WACC SUGGESTION & RECOMMENDATION FOR AES CORPORATION Suggestion & Recommendation †¢ AES Corporation’s current method of valuing risk is clearly inadequate. Not enough risks were being considered in their model, especially political and economic risks in dev eloping countries that the company expanded to. Under this current model, country-specific risk is also difficult to measure. †¢ This new model to value cost and risk should be implemented by AES. – It gives the company a more realistic projection of the risks that they may face with projects that they take on internationally. – Risks such as political, economic, country-specific and business-specific risks are now considered, where in the previous model they were neglected. THE END THANK YOU! Your Logo

Atomic Bombs Essays

Atomic Bombs Essays Atomic Bombs Essay Atomic Bombs Essay Composition II miou Have Atomic Bombs, but We Have Suicide Bombers In Rohdes article we learn of his experience as a hostage in Afghanistan and Pakistan. He explains the Islamic cultures and values, but shows us his view on them. Their cultures have some similarities, but more differences. We both have religions, but Americans approach their religion differently and less violently. Americas whole reality and country differs greatly from the Talibans society. The Talibans reality differs from ours, because they have rules and customs for many things. Here in America we have rules and customs, but we look at them more as laws, because that is what they are. If you dont follow them you either receive a fine or you are arrested and brought to Jail or prison. In Afghanistan and Pakistan if you do not follow the Talibans rules you will either get kidnapped, tortured or killed by one of their soldiers. Unlike in the U. S. they would force you to read the Koran in Afghanistan, to press you to convert to their religions if you wanted to do it or not. In the U. S. ou ave the freedom to choose which religious group you want to be a part of, of course others will have their opinions, but you are still free to do what you want. Religious zealotry plays a big role in the Talibans society. They would put fear into the hearts of anyone who did not want to convert to their religions. The kidnappers would tell the hostages that If I fail to convert, they said, I would suffer excruciating pain in the fires of hell, as said by David Rhode. Most of the time they have no choice but to ead the Koran and learn about their religions or the hostages will receive cruel punishment. In the U. S. religious zealotry isnt very common, but there are people who take religion seriously. They go to church very often, read the bible, and try to spread their religion, but never try to force or threaten people to Join their religious groups in a violent manner. Along with religion war is another problem in the Taliban society. Their Jihad is similar to our Just wars; they both have to be waged by a higher power, and their mains goals are to make peace and avoid wanton estruction. Just war starts with a Just cause; Jihad has to be committed in the name of God and freedom. Jihads are more based on religion than our Just wars, but still have similar rules. Rohdes view can be considered biased, because he was being held hostage by soldiers in Afghanistan which is something that happens often. He isnt a part of the Taliban society so he doesnt know their customs or values; hes used to Americas society, so that can also make his view biased. They are two completely different societies and being born in one can alter your view on other ocieties. He tried to spread his own beliefs, but that never worked, because the guards barely spoke any English and they are faithful to their own beliefs. The lack of communication also can make Rohdes views biased, the guards only knew a little bit of English which made it harder for the guards to communicate while trying to convert him to their Taliban and Islamic cultures. Reading the Koran Rohdes learned a little of their religion, but not what they wanted him to learn, because he would sometimes reTuse to convert. In Ronaes artlcle we can learn tnat not every soclety Is similar to ours. In the many religious groups out there, there are many different rules, customs, and values. Sometimes violence is used heavily to convert people or to punish the wrong doers of a society, such as the Talibans Jihad which is war in the name of God and freedom. Afghanistan takes their religion to war, America doesnt. Our wars have to be a Just cause authorized by a legitimate authority. This can be anyone with higher power that is involved with the government. Jihad must be nitiated by the caliph or his delegate, the caliph is the religious leader. Other than the violent kidnappers and the soldiers holding people hostage and killing them I learned that there are societies that take religion much more seriously than America does. mtholyoke. edu/†witwe22k/classweb/politics/Jihad. html Katie Witwer. Just War vs. Jihad 2010 nytimes. com/2009/10/20/world/asia/20hostage. html? pagewanted=all David Rohde. mfou Have Atomic Bombs, but We Have Suicide Bombers. The New York Times. 19 October 2009.

About the Charles-de-Gaulle Airport Terminal Collapse

About the Charles-de-Gaulle Airport Terminal Collapse A huge chunk of Terminal 2E at the Charles-de-Gaulle Airport came crashing down in the early morning of May 23, 2004. The shocking event killed several people at the busiest airport in France, about 15 miles northeast of Paris. When a structure fails on its own accord, the event may be more frightening than a terrorist attack. Why did this structure fail in less than a year after opening? The 450-meter long terminal building is an elliptical tube constructed of concrete rings. French architect Paul Andreu, who also designed the French terminal for the English Channel Tunnel, drew upon principles of tunnel construction for the airport terminal building. Many people praised the futuristic structure at Terminal 2, calling it both beautiful and practical. Since there were no internal roof supports, passengers could move easily through the terminal. Some engineers say that the terminals tunnel shape may have been a factor in the collapse. Buildings with no internal supports must rely entirely on the outer shell. However, investigators quickly pointed out that it is the role of engineers to assure the safety of an architects designs. Leslie Robertson, a chief engineer of the original twin towers at the World Trade Center, told the New York Times that when problems occur, its usually in the interface between architects, engineers, and contractors. Reasons for Collapse The collapse of a 110 foot section killed four people, injured three others, and left a 50 by 30 meter hole in the tubular design. Was the fatal collapse caused by design flaws or oversights in construction? The official investigation report clearly said both. A part of Terminal 2 failed for two reasons: Process Failure: A lack of detailed analysis and inadequate design checking allowed construction of a poorly engineered structure. Structural Engineering Failure: A number of design flaws were not caught during construction, including (1) a lack of redundant supports; (2) poorly placed reinforcing steel; (3) weak outer steel struts; (4) weak concrete support beams; and (5) low resistance to temperature. After the investigation and careful disassembling, the structure was rebuilt with a metal framework built upon the existing foundation. It reopened in the spring of 2008. Lessons Learned How does a collapsed building in one country affect construction in another country? Architects have become increasingly aware that complicated designs using space-age materials require the watchful oversight of many professionals. Architects, engineers, and contractors have to be working from the same game plan and not copies. In other words, writes New York Times reporter Christopher Hawthorne, it is in translating the design from one office to the next that mistakes are amplified and become deadly. The collapse of Terminal 2E was a wake-up call for many firms to use file-sharing software such as BIM. At the time of the disaster in France, a multi-billion dollar construction project was underway in northern Virginia - a new train line from Washington, D.C. to Dulles International Airport. The subway tunnel was designed similarly to Paul Andreus Paris airport. Could the D.C. Metro Silver Line be doomed to disaster? A study prepared for U.S. Senator John Warner of Virginia noted a major difference between the two structures: The subway station, simply put, is a circular tube with air flowing down the middle of it. This hollow tube can be contrasted to Terminal 2E, which was a circular tube with air flowing outside of it. The outer casing of Terminal 2E was subjected to great temperature changes causing the outer steel to expand and contract. The study concluded that a complete design analysis would have predicted all structural deficiencies within the Paris airport. In essence, the collapse of Charles-de-Gaulle Airport Terminal was preventable and unnecessary had oversight been in place. About Architect Paul Andreu French architect Paul Andreu was born July 10, 1938 in Bordeaux. Like many professionals of his generation, Andreu was educated as an engineer at the École Polytechnique and as an architect at the prestigious fine arts Lycà ©e Louis-le-Grand. He has made a career of airport design, beginning with the  Charles-de-Gaulle (CDG) in the 1970s. From 1974 and throughout the 1980s and 1990s, Andreus architecture firm was commissioned to build terminal after terminal for the growing air traffic hub. The extension of Terminal 2E opened in the spring of 2003. For nearly forty years Andreu held commissions from the Aà ©roports de Paris, the operator of Paris airports. He was the Chief Architect for the building of the Charles-de-Gaulle before retiring in 2003. Andreu has been cited as shaping the face of aviation internationally with his high-profile airports in Shanghai, Abu Dhabi, Cairo, Brunei,  Manila, and Jakarta. Since the tragic collapse, he has also been cited as an example of architectural hubris. But Paul Andreu designed buildings other than airports, including the  Guangzhou Gymnasium in China, the Osaka Maritime Museum in Japan, and the Oriental Art Center in Shanghai. His architectural masterpiece may be the titanium and glass National Centre for the Performing Arts in Beijing - still standing, since July 2007. Sources The Architectural Blame Game by Christopher Hawthorne, The New York Times, May 27, 2004 Paris Air Terminal Collapse Report by Christian Horn, Architecture Week, architectureweek.com/2005/0427/news_1-1.html Investigation of Tysons Central 7 Rail Station - Case Study: Terminal 2E Roof Collapse, Prepared for Senator John Warner by Chance Kutac and Zachary Webb, Technical Office of Senator John Warner, November 22, 2006, pp. 9, 15 [PDF at www.ce.utexas.edu/prof/hart/333t/documents/FinalReport2_07.pdf accessed May 24, 2004] propos and architecture, Paul Andreu website, paul-andreu.com/ [accessed November 13, 2017] Paris airport collapse blamed on design by John Lichfield, Independent, February 15, 2005, independent.co.uk/news/world/europe/paris-airport-collapse-blamed-on-design-483590.html Terminal to reopen at Charles de Gaulle Airport in Paris by Nicola Clark, The New York Times, March 28, 2008, nytimes.com/2008/03/28/world/europe/28iht-cdg.html Gordon, Alastair. Naked Airport: A Cultural History of the Worlds Most Revolutionary Structure. University of Chicago Press Pbk. Ed. / edition, University of Chicago Press, June 1, 2008.

Metaphors For HCI Assignment Example | Topics and Well Written Essays - 500 words

Metaphors For HCI - Assignment Example Unrelentless research in the field of HCI has been mostly successful. Consequently, this has basically transformed computing (Brad, 1999). Metaphors are often used in daily speech. For example, people speak about time like it is currency or money. By employing a metaphor, time which is an abstract concept is made more understandable and familiar. By using this currency metaphor in respect to time, it becomes normal for people to spend, save, waste, give or borrow time. When we look at how system interfaces are designed, we can also view how metaphors play a vital role. The types of user interactions people do, the objects found on the screen, and names associated with commands are mostly based on terms which are familiar. Icons, desktops, windows, menus, pasting, cutting and copying are all part of the virtual interface metaphor. The desktop metaphor has been used by mac windows system from an early age. This led to the windows operating system designed by Microsoft. The current desktop metaphor poses some significant problems to its users. They have difficulty in; finding or organizing information within the hierarchical file systems, managing their reminders and schedules, obtaining a big picture view, and utilizing archived or stored information, which is often discarded by users so that they are not overwhelmed by it. However, these problems have been addressed in Lifestreams. As such, it is a better metaphor than the current desktop metaphor. Lifestream replaces conventional directories and files by adopting a time ordered stream of documents. The human memory too works this way in storing information. It stores information in a stacking order according to time. To locate, organize, monitor or summarize incoming information, Lifestream uses software agents and stream filters. Lifestream solves the difficulties experienced by desktop system users by providing a metaphor

World of Work Silver - Organisational Awareness Coursework

World of Work Silver - Organisational Awareness - Coursework Example 8). Today, Jaguar cars are designed by Jaguar Land Rover engineering center in Coventry, at the Whitney plant. The cars are then manufactured in Birmingham at Castle Bromwich assembly plant. Other manufacturing takes place at the Solihull plant (Salama, 2012, p. 10). Jaguar Land Rover is the largest automotive manufacturing business in the United Kingdom. The business is built around two main British car brands. These brands are Land Rover and Jaguar. Land Rover leads on the line of manufacturing premium all-wheel drive cars. For Jaguar, it is one of the world’s leading manufacturers of premier sports cars marques and luxury sports saloon cars. Jaguar Land Rover has greatly transformed the business under the ownership of Tata Motors Limited. It has transformed the business in order to achieve the full ability of its classy brands and realize profitable results. What drives this business is a world-class comprising of about 26,000 people worldwide. In addition, the business supports more 190,000 jobs in the United Kingdom through dealer network, supply chain and a wider economy (Denton, 2012, p. 18). All cars produced by this company are designed and engineered in the United Kingdom. Even though the business has plans of expanding globally, the business’ heart remains in the United Kingdom. The business has invested billions of pounds in research, development facilities and its state of the art production. In fact, in the manufacturing sector, Jaguar Land Rover has made the highest investment in R&D. It therefore means it is ahead of Rolls-Royce and British Aerospace. With this kind of investment, along with the on-going efforts to encourage local communities encourage people seek jobs related to engineering; the business has been awarded as the responsible business of the year. Jaguar Land Rover takes great pride in this recognition and more so the award. Jaguar Land Rover has greatly benefited from its international expansion. This company has a

Brave New World And White Noise Essay Example | Topics and Well Written Essays - 2000 words

Brave New World And White Noise - Essay Example The authors show how technology has formulated men’s lives and ways of living and how this has influenced their emotions and finally the outcome of their relationships. Whereas Brave New World is a landmark fictional work of the modern literature. DeLillo has been awarded multiple accolades for his ‘breakout’ work White Noise including the National Book Award in 1985. In contrast, Brave New World was published in 1932 where Huxley seems to prophesize and communicate the major struggles which dominated modern life along with the arms race that so powerfully underlines the role of modern technology in today’s world. Brave New World is a fictional novel belonging to the utopian literature genre, where the society essentially portrayed is called dystopia (the opposite of utopia) where things go badly awry. It is a parody of Well’s idealistic work Men Like Gods. As the name suggests, the setting is an imaginary society that is organized or synchronized to create an ideal conditions for human beings by scientifically orchestrating the near robot like individuals who are devoid of pain, hatred, neglect, and every other evils in the world. It is a bitterly satiric novel that was written to portray the horrors that engulf a planned totalitarian society, where the individual loses the all subtle human emotions including the sense of love in the above process. On the other hand, White Noise is set in the 1980’s with a small American town as the main backdrop. This is not a fictional state of a speculation but records the real society in the time where the individuals try to decipher the meaning of truth, that is, death in this case. The backdrop is also the age of the 80’s, which as per DeLillo’s interpretation is an age obsessed by media and where the key drivers of the society are rampant material consumption and putting up a facade to get a position of distinction in the society. In fact mass communication tools co uld be most indispensable to democracy and most abusive in the hands of a dictator. In his novel, Huxley portrays individual images of the character but they tend to take a back seat to the overall horror of a fictitious totalitarian society where the interest of the state takes precedence over the likes, opinions and thoughts of the individual characters. In such a society all the components of a press is usually controlled by the Elite and serve a purpose which is bigger and irrelevant to a common individual. In novel, the author caustically portraits the stability in the society where the individuals are programmed to be devoid of subtle human emotions that essentially gives rise to a sense of pain. The usage of ‘genetic engineering’ and ‘conditioning’ are shown as a technique to illustrate everybody is satisfied with their living. Here science is used for furthering technology, the State talks about scientific progress, what it essentially means is furt hering of technology, not in increase in horizon of scientific understanding through exploration and experimentation. In contrast in White Noise, the technology proves to be universal in its occurrence where it is both threatening and uplifting at the same time. All through the novel, technology becomes inextricably a part of the quality of regular life as are the human characters themselves. DeLillo’s narrative seamlessly weaves between the sounds of mechanical and human sounds that

What is the Purpose of Franchising?

What is the Purpose of Franchising? Franchising is a method of marketing goods. It is important that this basic fact is understood; franchising is not an industry indeed the use of franchising as a marketing method crosses industry borders. The application of franchising principles to each separate industry involves the blending of the ingredients to produce the right and product. Having grasped that basic fact, it should be appreciated that as franchising is a marketing method it should be approached in a flexible way. Franchising in its full sense the business format franchise may not be a suitable method for your business. However, you may well find that certain elements can have application and provide benefits. If that is so adopt them, even if the end result is that you have not adopted a franchise for your business. In the final analysis you have to make and live with your decisions if franchising is not right for you, or you are not right for franchising, do not embark on that course for it could well end in disaster. But, you should not lead franchisees into disaster for that they do not need a franchisor: many of them could manage quite well on their own. Other methods of marketing which are well known involve all levels from manufacture to retail sale. Some manufacturers or wholesalers appoint agents those who will act on their behalf with power to undertake binding commitments. Others appoint distributors with whom they have a buyer/seller relationship. The distributor is an independent operator who may sell many competing ranges. Some manufacturers enter into licence agreements with others who manufacture their products or who carry out processes resulting in the production of goods. These arrangements may also involve trade mark licences coupled with know-how agreements under which the licensee manufactures or completes the manufacture of goods for sale. None of these agreements is the sort of marketing method with which this manual is specifically concerned although, at times, business people refer to them as franchises. The expression franchise is also used to describe the right given for the operation of commercial TV and radio networks. The operation of a motor car manufacturers dealership is usually called a franchise and in many cases quite rightly so. The suggestion fell on open minds who really understood that it was possible to expand a network using the financial and manpower resources of others. However, the franchisor had to develop an infrastructure to enable it to cope. That infrastructure, the way in which it is put together and sustained, is what this manual is concerned to explain. FACTS TO SUPPORT ADVANTAGES For franchisors: Expansion Franchising is one of the only means available to access venture investment capital without the need to give up control of the operation of the chain in the process. After the brand is carefully designed and properly executed, franchisors are able to sell franchises and expand rapidly across countries using the resources of their franchisees, earn profits commensurate with their contribution to those societies while greatly minimixing the risk and expense that would be inherent in conventional chain operations. Legal considerations The franchisor is relieved to obtain the necessary licenses and permits to start a new outlets. In some jurisdictions, certain permits are more easily obtained by locally based, owner-operator type applicants while companies based outside the jurisdiction find it difficult if not impossible to get such licences issued to them directly. For this reason, hotel and restaurant chains that sell alcohol often have no viable option but to franchise if they wish to expand to another state. Additionally, the franchisor is relieved of the obligation to carry liability insurance on the independently owned franchise units that produce the gross sales of the franchised system since this is the obligation and responsibility of the franchisees under the franchise agreement. As long as the franchisors operational manuals is followed by the franchisees, the franchisors are generally always protected from any liability for any incident that occurs on the property of the franchisee. Franchisors can sel l franchises without making any representations. Operational considerations Franchisees are said to have a greater incentive than direct employees to operate their businesses because they have a direct stake in the start up of the branded business and the tangible assets that wear the brand name. The need of franchisors to closely scrutinize the day to day operations of franchisees is greatly decreased. Franchisors can increase their profits on the gross sales of the franchisees and avoid the operational expenses for the physical units that wear their brand names. Franchisors can decrease their risk and therefore increase their profits as their franchisees bear the expense of operating the units and the expense of being employers. For franchisees: Employment Opening a franchise is a way of personal business. Quick start As practiced in retailing, franchising offers franchisees the advantage of starting up a new business faster based on a proven trademark and formula of doing business, as opposed to having to build a new business and brand from scratch. A well run franchise would offer from site selection to lease negotiation, training and ongoing support and statutory requirements and troubleshooting. Training Franchisors usually offer franchisees significant training, which is not available for free to individuals starting their own business. Although training is not always free for franchisees, it is sometimes supported through the traditional franchise fee that the franchisor collects and tailored to the business that is being started. When training fees and travel expenses, etc.. are required beyond the initial franchise fee, these fees are deductible as part of the startup expenses of the business. FACTS TO OBJECT DISADVANTAGES For franchisors: Limited pool of viable franchisees In any city, there may be only a limited pool of prospects who have both the desire to purchase and start up a franchised business, as compared to the pool of individuals who can be hired and trained to competently manage directly-owned businesses, as paid employees. However, in periods of recession where traditional good jobs are in short supply, this disadvantage disappears because those who cant find good jobs are willing to invest money in a franchise as a means of self-employment. Control Successful franchising necessitates a much more careful vetting process when evaluating the limited number of potential franchisees than would be required in the hiring of direct employees who may have experience in the concept sector. An incompetent manager of a directly-owned outlet can easily be replaced, while, regardless of the local laws and agreements in place, removing an incompetent franchisee who owns the tangible assets of the business is much more difficult. For franchisees: No guarantee There is no guarantee of financial success for the franchisee made by the franchisor in the written disclosure circular and the actual franchise agreement. While the estimated startup costs of the franchise are an implied earnings claim some franchised outlets do fail. Unfortunately, the unit financial performance statistics are not required to be disclosed to new buyers of franchises and this omission makes it impossible for new buyers of franchises to assess the odds of success and failure of their investment in the franchise in terms of profitability and failure as experienced on a unit basis of the franchise system. Control For franchisees, the disadvantage of franchising is a loss of control. While they gain the use of a system, assistance, training, marketing, the franchisee is required to follow the system and get approval for changes from the franchisor. For these reasons, franchisees and entrepreneurs are very different. A franchisee is merely a temporary business investment where he may be one of several investors during the lifetime of the franchise. In other words, he is renting the opportunity, not buying a business for the purpose of true ownership. Additionally, A franchise purchase consists of both intrinsic value and time value. A franchise is a wasting asset due to the finite term: the franchisor is only obliged to renew the franchise if it chooses to contract for that obligation. Price Starting a franchise business carries expenses. In choosing to adopt the standards set by the franchisor, the franchisee often has no further choice as to signage, uniforms etc. The franchisee may not be allowed to source less expensive alternatives. Added to that is the franchise fee and ongoing royalties and advertising contributions. The contract may also bind the franchisee to such alterations as demanded by the franchisor from time to time. Conflicts The franchisor/franchisee relationship can easily cause conflict if either side is acting in bad faith. An incompetent franchisor can damage its franchisees by failing to promote the brand properly or by squeezing them too aggressively for profits. Franchise agreements is unilateral contracts wherein the contract terms generally are advantageous to the franchisor when there is conflict in the relationship. Summary: Yes, franchising is the best business plan. Why? Franchising your business can be a very successful way of expanding. Some of todays largest businesses have used franchising to finance and accelerate their growth into world brands McDonalds, Kentucky Fried Chicken, Pizza Hut, Burger King, Body Glove and the Body Shop. However, franchising must be planned step by step: It must be pilot tested with company owned and operated outlets. Business must be successful, distinctive replicable. Take proper professional advice Solicitor, Banker, Accountant and possibly Franchise Consultant. Take time to write an operations manual. Choose franchisees very carefully and wisely. Avoid overselling and forecasts. Focus on franchisee satisfaction and profitability. Have first class training. Maintain good ongoing relationships. Keep developing the Franchises status and maintain standards. Ensure marketing, advertising and PR are first class. In commercial practice there are some elements which considers fundamental in full business format franchising. These are: The provision to the franchisee by the franchisor of initial training in the operations of the franchised business this is perhaps stating the obvious for the franchisee would not be able to carry on the franchised business without such training. The fact that a franchisee will own their business; the franchisee is the owner of the business although they are obliged to run it in accordance with the franchisors system and under the umbrella of the franchisors name. The franchisee will have to make a capital investment in their business. This is very important. The franchisee must have their own resources at risk. The investment they make must be sufficiently significant in relation to the franchisees total resources for the person to be worried that they might lose it. Conversely they will find motivation in their ability to increase the value of their investment in addition to producing a profit annually. A well-motivated franchisee with their own resources at stake will invariably conduct the business far better than any manager would, to the mutual advantage of themselves and the franchisor. The advantages of franchising for a franchisor may be summarised as: The growth of the network is achieved using the financial and manpower resources of the franchisee; The franchisor is not concerned with the day to day operation of each outlet; The franchisors organization is compact and can earn profits without involvement of high capital risk; The network has an ability to grow rapidly; The franchisor has less staff and its problems; The management of each outlet is the owner who will tend to be well motivated to be successful; It provides wider outlets for products and services; It enables the franchisor to service national customers using their network of outlets. Franchising is an exciting marketing method; when it is properly structured and well run it provides benefits and satisfaction for both parties. It is not an easy route to riches for franchisor or franchisee nor is it a panacea for the ills of a sick business. The establishment of a franchise has to be under-take with skill, patience and capital. The time scale for establishing a franchise system and preparing it for marketing can be as long as two years and it can take another three to six years before the franchisor begins to see net profits and cash flow. The capital requirements of the franchisor have to reflect these time spans. For an example of Franchise Opportunity: RIDPEST is a key player in the pest control industry in Malaysia and the first of its kind to embark on the franchise route. The driving force behind the growth and recognition of the RIDPEST brand is a strong set of corporate values that translates into continued growth for the future. Franchising is undoubtedly one of the fastest-growing sectors of the Malaysian economy. Smart new business owners prefer a franchise, because it helps lower the risks of starting out, and offers savings on things like marketing and purchasing product. Over the years RIDPEST had developed and refined its system to the point where we believe it gives its franchisees the very best chance to build a successful business. CONCLUSION: A proper business plan ensure the long run and success of a business whereas a business which lacks of proper plans and motivation cannot survive in the market and the tough competition the business world have to offer. There are many ways a business plan is introduce and implemented in a trade. However, to have a proper business plan it is necessary that the business plan is on proper format and is not made casually or hastil. ATTACHMENTS: Application forms Franchise loan List of franchisor Panel franchisor Perbadanan Nasional Berhad (PNS) application checklist Sample franchisor letter Graph or chart References of sources References of sources: The franchisors Manual Martin Mendelsohn Masters of Franchising Mark Henricks www.myfranchise.com.my Business For Sale Magazine www.mfa.gov.my Obesity: Causes, Effects and Treatments Obesity: Causes, Effects and Treatments Samantha Sensing Abstract Looking at the scope of obesity it is complex and often left with quick judgment. The purpose of this discussion is to look at the qualifications of obesity to be a listed as a disease; the impact of the disease (such as cost, statistics, etc.), the behavioral-cognitive aspect, and resolution to the disease. Findings were from journals or the Center for Disease Control. Prior to the research I viewed obesity as a voluntary disease that could be fixed with getting off the couch. During the research of many web-based articles, journals, videos, and statistics I am now on the other side of the fence. Those individuals with obesity are in this situation for a variety of reasons. It would be of more help to support them and raise awareness of the disease and how it is affected behaviorally, environmentally, and from a change in corporate standards. Introduction A growing epidemic in America and Western civilization is one that is self-inflected. Obesity is defined as having a BMI of 29.5 or higher. Based on your height and weight a BMI is often used to determine a person’s level of physical health. There has been a growing trend of those considered overweight (BMI 24.5-28.5) or obese in the United States. More recently there have been heavy debates over the classification of obesity being considered a disease. Disease can be defined as an illness that affects a person, animal, or plant: condition that prevents the body or mind from working (Webster). A research study as listed by the CDC states that as â€Å"weight increases to levels of overweight or obesity the risks of the following also increase: Coronary Heart Disease, Type 2 Diabetes, Cancer, Hypertension, Dyslipidemia, stroke, live and gallbladder disease, sleep apnea, and respiratory problems, osteoarthritis, and gynecological problems.† As we increase in weight we ten d to develop serious health problems. And by referring to the definition of disease we can see that disease can occur or correlate with obesity. Definition of Disease What exactly does the word disease mean? We hear the word frequently. And think in concrete terms of disease as a terrible shortcoming that grapples at the lives of so many undeserving or seemingly healthy individuals. Most people don’t look at a person with a disease in disgust. Or in angst, or shame them. Disease is defined by the Miriam-Webster dictionary as, â€Å"an illness that affects a person, animal, or plant: a condition that prevents the body or mind from working normally†. So by definition we can consider the controversial classification of obesity as a disease. The controversy surrounding classifying obesity as a disease rests on the thought that those who are obese can help themselves. Those obese individuals inflicted this upon themselves and so therefore the term disease doesn’t apply. However, comparing the term disease and looking at the qualifications of having a disease, obesity does apply. By having obesity you become at risk for a variety of other diseases or overall health problems. Pathological Impact Obesity rates among American’s and the western world have been rising with exponential growth. In the United States about one-third of U.S. adults (35.7%) are obese and about 12.5 million of children and adolescents are considered obese (CDC). There are many factors in these numbers. Some variables are but not limited to socio-economic status, racial differences, job or career, level of education, and location. Those with a low socio-economic status appear to have greater obesity rates. This is impacted by the affordability of fast-food that offers a meal for a couple of dollars. In comparison a healthy, more nutritious meal could cost an additional $5.00. Obesity related diseases can cause heart disease, stroke, type II diabetes, high blood pressure, etc. (CDC). Aging also impacts higher rates of obesity due to the hormonal and biological changes that take place over time. Mortality rates also seem to be higher for those who are obese and have obesity related diseases. Disabling Obesity An on-going debate in obesity is can these individuals be considered handicapped, and what does it mean to be handicapped. In a study, 2008 Behavioral Risk Factor Surveillance System, obesity rates are 58% higher for than adults without disability. And obesity rates for children with disabilities are 38% higher than for children without disabilities. Annual health care costs of obesity that are related to disability are estimated at approximately $44 billion (CDC). By these numbers it is noticeable that there is a correlation between disability and obesity. The term disability can be described as, a physical or mental condition that limits a persons movements, senses, or activities (Merriam-Webster). By definition obese individuals would or could be considered disabled by their own inflictions. However, not all are eligible for the right to receive Social-Security Disability. Those with a BMI over 40 are considered morbidly obese. This category of people tends to have the biggest imp act on their organs and organ systems. Moreover, there seems to be more that meets the eye with obesity trends. While in most cases it is self-inflicted there are a number of people that have a genetic predisposition or thyroid problems. Or they are on medications for another disorder that impacted their weight gain. In the famous case of Cook v. Rhode Island, the courts ruled in favor of a 300lb female, Bonnie Cook, who took to the courts to protect her against discrimination of not being hired due to being obese. The court initially ruled in favor of her potential employer but the jury sided with Cook. So the state took the case to appeals court where they lost their battle protecting the possibility of discriminating against obese applicants. The court stated, â€Å"†¦ voluntariness is not a criterion for determining whether a person is disabled or perceived to be disabled.† (Cordes1994). New ground was broken by the proclamation of disability and obesity being joined together and protected together. The statements went further, â€Å"Voluntariness only comes into play if the condition can be easily controlled by the person†¦Ã¢â‚¬  (Cordes 1994). The impact of disease obesity can cause is not a light subject or to be sought as laziness through and through. There is good reas on for obese individuals to be given protection. Responsibility of Employers Another large debate in the issues and impacts of obesity is the responsibility of employer’s. Especially for those whose obesity comes from a sedentary lifestyle. Or perhaps need the preventative measures of keeping obesity at bay. A hot topic on the rise is whether or not employers should be mandated to give employees a work-out period in their schedule. The employers could offer employee’s incentives for utilizing resources (a company gym, discounted memberships, and dietician, walking a company track) and by using the resources keep costs low. Though initially it could be costly to take on the responsibility to offer extra incentives to employee’s it could offer long term potential savings. (Villareal, Apovian, Kushner, and Klein 2005) Those whose companies offer various programs and actively engage in them express more happiness, productivity, a greater quality of life, and overall better health. Better health allows for employee’s to serve their empl oyers better. They use less sick pay, keep insurance premiums low, and are more likely to be in tune with their daily job. So while the initial cost may be high, the long term financial gain of a happy, healthy, productive team is hard not to invest in! Responsibility of Citizens Those who are overweight and obese not only impact themselves but they also impact their peers and fellow citizens. The responsibility of American’s to help those who are suffering from obesity is absent. This is understandable, considering we are not responsible for the actions of others. However, change arrives when other’s no longer stand idly by watching suffering. Those who suffer from addictions or psychiatric abnormalities experience greater success in getting back on track when they have a support group. The more awareness that is raised on the disease of obesity the better society can understand it. Understanding can be in noting that obese individuals are not just self-indulgent lazy people. Most experience other health problems. For some this may include a behavioral or cognitive issue that led them to the weight gain. Or the obesity can be from side effects of medication. (Latzer, Y., Stein, D. 2013) The better we educate ourselves and others on the obesity epidemic the faster we can assist them to a healthier lifestyle. Cost of Obesity The less healthy American’s are, we all pay the price. According to a study in 2008 the annual medical cost of obesity was $147 billion dollars (CDC). This amount spent on health care costs of a disease is breath-taking. And this is just in health care costs. The $147 billion spent annually related to medical costs of obesity does not include time spent out of work, time spent going to the appointments, the extra costs to the families affected by obesity, or worse it doesn’t include the mental cost. Adolescents who are obese experience a greater amount of psychological and social problems. Often (obesity) is linked to the numerous absences from school and is thought to be one of the main reasons for poor performance (Latzer, Y., Stein, D. (2013)). It is also reported that lower IQ scores from children translate into obesity in adulthood (Latzer, Y., Stein, D. (2013)). The data proves that the cost of obesity is not merely short-term. But the disease continues to impac t those afflicted during obesity and post obesity. Behavioral-Cognitive Aspect The reasons for procuring obesity or an unhealthy lifestyle is often looked at through the behavioral-cognitive perspectives. Behaviorists feel that the bad habits of obese individuals can be unlearned with the right treatment. On the basis that (increased engagement in sedentary activities and overeating) are learned (A.Tamlyn Shields 2009). Moreover they intend for alternate behaviors and encourage a healthier lifestyle (A.Tamlyn Shields 2009). Increasingly, adults and children are more tuned into technology and less in tuned with the outside world. The undying interest in technology leads to a more sedentary lifestyle coupled with high caloric foods. Where individuals should compensate for their inactivity by decreasing their caloric intake, quite the opposite seems to occur. Fattier foods that can be purchased on the go or take little effort to make are easier to consume. In addition to the fact that these foods are overloaded with sugar that act on our brains like a drug. Sugary foods activate the reward system in our brain allowing for a small flood of dopamine to be released. This in turn excites our body and we are left wanting more of the euphoria these foods bring (N.Volkow R.Wise, 2005). Resolving the Problem Trying to undo what has been done to so many American’s by the way of obesity is not an easy task. It at least will require self-determination. While determination of those afflicted may sound easy, it certainly is not. Some ways we can assist are through offering consistent support and intervention for them to seek a combination of behavioral, medical, and physical assistance. With the three, obesity can be reduced by pinpointing the origin of weight gain (medication, health problems, depression, anxiety, and addiction). In addition to mediating with a behaviorist, and ending by increasing physical activity. However, it would be of great assistance to hold businesses more accountable for what they put in the foods they produce. To offer consumers a better, wholesome product would increase profits and company morale. For example the average soda contains about ten of sugar. The American Heart Association states that men should allow up to nine teaspoons of sugar and woman shou ld allow for six teaspoons of sugar a day. Considering the breakfast cereal Honey-Nut Cheerio’s contains about 8.25 teaspoons of sugar before adding the milk. Our daily limit is almost reached before we finish eating breakfast. While sugar is not the only culprit to substantial weight gain it does inspire other health problems. Though it is the consumer’s responsibility to monitor what they put in their own body, it would be of great assistance to hold companies accountable for better products. For many families grabbing a $5.00 hot-n-ready large pizza in less than ten minutes beats spending $20.00 in groceries and forty-five minutes in cooking time. The fast-food industry spent in 2012 $4.6 billion dollars in advertising (Yale News). If companies spent the same amount on promoting healthier options and producing healthier products it would make a large impact on obesity in the U.S. The initial cost may be higher but perhaps we can apply the behavioral perspective and ‘unlearn’ these business practices. Eventually supply and demand would bring the healthier options to a lower cost to produce and consume. While saving many lives and reenergizing American enterprise and American citizens. Conclusion Obesity rates have sky-rocketed in the past twenty years in the United States. Approximately 34.9% of all adults and about 12.5 million children and adolescents are afflicted by obesity (CDC). The prevalence of obesity related disabilities cost the health care system approximately $44 billion dollars annually (CDC). Obesity is defined as having a BMI of 29.5 or higher and is associated with inducing secondary diseases and illnesses that are not always irreversible. The impacts of the disease (or diseases) can afflict suffers with mental illnesses (anxiety, low confidence, depression,) or poorer IQ as children. Combining these together can produce a lower socio-economic status and inspire other problems related to that. Such as housing, careers, quality of life, financial troubles, that is hard to bring oneself out of alone. By offering support or putting together organizations coupled with self-determination we can assist those with obesity. Combined with employer incentives, mediati on, and increased physical activity along with reduction in high caloric foods the rates of obesity and obesity related illnesses could drop. References Center for Disease Control and Prevention. (2014) â€Å"Adult Obesity Facts†. Centers for Disease Control and Prevention. Retrieved from: http://www.cdc.gov/obesity/data/adult.html Centers for Disease Control and Prevention. (2012) â€Å"Causes and Consequences. Centers for Disease Control and Prevention. Retrieved from: http://www.cdc.gov/obesity/adult/causes/index.html Center for Disease Control and Prevention. (2014) â€Å"Childhood Obesity Facts†. Centers for Disease Control and Prevention. Retrieved from: http://www.cdc.gov/obesity/data/childhood.html Center for Disease Control and Prevention. (2014) â€Å"Disability and Obesity†. Centers for Disease Control and Prevention. Retrieved from: http://www.cdc.gov/ncbddd/disabilityandhealth/obesity.html Cordes, R. (1994, January). Obese gain protection under disabilities law. Trial, 30(1), 85. Retrieved from http://go.galegroup.com.stacks.tridenttech.edu/ps/i.do?id=GALE|A14790304v=2.1u=trident_ttcit=rp=AONEsw=wdigest=a511d0c25452f5c5befcf70bb01be8e0asid=e0ef951c3bba192b24df7ad82e0b9d06 Shields, A. T. (2009). Examination of the obesity epidemic from a behavioral perspective. The International Journal of Behavioral Consultation and Therapy, 5(1), 142+. Retrieved from http://go.galegroup.com.stacks.tridenttech.edu/ps/i.do?id=GALE|A214102591v=2.1u=trident_ttcit=rp=AONEsw=wdigest=a511d0c25452f5c5befcf70bb01be8e0asid=5afeed98da8853ac80c820c028538061 Orciari, Megan. (2013). Fast food companies still target kids with marketing for unhealthy products. Yale News. Retrieved from: http://news.yale.edu/2013/11/04/fast-food-companies-still-target-kids-marketing-unhealthy-products Latzer, Y., Stein, D. (2013). A review of the psychological and familial perspectives of childhood obesity. Journal of Eating Disorders, 1, 7. Retrieved from http://go.galegroup.com.stacks.tridenttech.edu/ps/i.do?id=GALE|A323050895v=2.1u=trident_ttcit=rp=AONEsw=wdigest=a511d0c25452f5c5befcf70bb01be8e0asid=7dbe38997361b44ce7cd1a98ad17bfd1 Villareal, Dennis T, Caroline M Apovian, Robert F Kushner, and Samuel Klein. (2005). Obesity in older adults: technical review and position statement of the American Society for Nutrition and NAASO, The Obesity Society. The American Journal of Clinical Nutrition, 82(5), 923-934. Retrieved from: http://ajcn.nutrition.org/content/82/5/923.full Nescafe Brand: An Analysis Nescafe Brand: An Analysis Nestle promise we commit to everyday, everywhere- to enhance lives, throughout life, with good food and beverages. Nestle was founded in 1866 by Henri Nestle and is worlds leading confectionary, nutrition and food company today. This company is based on Vevey, Switzerland and employing around 280000 people in over 150 countries and running 461 factories or operation in 83 countries. The strategy of the Nestle is guided by several fundamental principles: Innovation and renovation are the basis for the growth of the product balancing the geographic activities and product lines Never sacrificed long term potential, for the short term performance Regardless of the geographical barriers, Nestlà ©s priority is to bring the best and most relevant products to people Nescafe UK Nescafe is one of the renowned brands among various brand produced by the Nestle. The rich taste of your favourite coffee is reflected in its rich history. Generally, coffee is a beverage that has some properties which can energize and revitalized the consumers. In the UK, Nescafà © is targeting basically young adult customers range between 20-35, middle and high class people and also the professional or working executive (who are working very hard). In present context, the biggest challenge for every company is to recover and to survive in the recession, and, Nescafà © is not apart from the current situation. Even though it is still in the profit, companies profit is getting lower due to downfall on the sales the volume of goods sold rose 2.8% in 2008, but down from 4.4% in 2007. Figure 1: Sales trend of Nescafà © The bar chart above shows the continued growth of the sales of the Nescafà © till the second half of the year 2008; but, the profit of the company is gradually decreasing as the sales started to fall by the first half of the year 2009. The main reason behind this problem is the macroeconomic factors like the global recession thats leads to the increase in the inflation rate in UK by 3%-5% (generally, 2-3% of the inflation is acceptable). However, to revive from the current situation, Nescafe has applied various innovative and renovate ideas. Nescafà © even have various brand within the coffee, for example Nescafà © gold, premium, decaff etc. targeting the various range of the customer according to the taste and the preferences. Besides coffee, the company has launched other product such as coffee maker machine, and also following sustainability strategy, refill pack, etc. under Nescafe plan for profit maximization. It is also merging with various other companies like burger king or other businesses using their Nescafe Milano Plan. Following these alternative, Nescafà © is expecting to increase its sales in the second half of the year 2011 by reducing the cost of production, improving the market and price strategy to capture the target markets. A. Alternative Scenarios with regards to the cost of production: The company is having down fall in the sales as the variable cost associated with the cost of production increases due to economic factors like increase in labour cost, raw material, energy bills, cost of packaging, transportation and various other factors. The following table shows the variable cost, represents the minimum cost required to produce 3000 quantity of Nescafà © for the first half of the 2011, which is in increasing order as the quantity produced increases. Material for Production Cost associated 000 Total Cost Variable cost: Raw material (coffee, glass jar, packing paper) Transportation Part time worker Energy Marketing 300 100 50 175 125 750 Fixed Cost Plant and Machinery Building and Renting Full time worker Others 200 100 150 50 500 Total 1250 Figure 2: variable cost associated with production for the 1st half of 2011 Figure 3: Various cost and output (000) As the quantity produced by the Nescafe increases, the cost associated with the variable cost increases, however, the fixed cost remaining the same, results in the reduction of the revenue so it has to either increase the price of the product which leads to decrease in the demand, due to high inflation, the customers has less purchasing power (even though the income has increases, the proportion of the increase in income and inflation is equal) or Nescafe should try to reduce the variable cost associated with the production. Figure 4: Trend of total fixed cost and total variable cost The main challenge of the Nescafà © is to sustain in the competitive market and redeem the profit. The Nescafe plans are followed in order to reduce the variable cost within the micro level: Transportation cost: The global initiatives plan which support the commitment of the Nestle responsible farming, production and consumption. Under this commitment, responsible production is the most foremost steps related to sustainability with environment by producing the refill pack for the various coffee including 150g Nescafà © gold blend and decaff and original which also lures to the reduction in road journey and transportation cost by 50% for the same amount of coffee as one can fit twice refill pack in one pallet. Energy Consumption: Another alternative is to reduce the consumption of the energy using energy saving measure. In this method use the coffee ground as a fuel which supply 20% of the energy. While other method is the use of new innovative technology new refrigeration plant to reduce and improve the processes. Packaging cost: Nescafe is cutting cost of the production by reducing the weight of the glass jar used for the coffee. The approach is use of refill pack made of paper which is cheaper than the glass jar. Thus, by following the above approach the new variable cost associated with the production for the second half of 2011 is shown below: Variable cost Cost Raw material Transportation Energy Part time worker Marketing 241 50 140 50 125 Total 606 Figure 5: New variable cost Figure 6: New cost and output (000) Figure 7: Revised trend of fixed cost and variable cost for 2nd half As comparing the two charts, we can conclude that the Nescafà © is able to reduce the variable cost by applying the various alternatives. At the same level of output e.g. 3000, the variable cost was 750,000 before (fig 4) whereas reduced to 606000 for the second half of the 2011 (fig7). The other various alternatives available for the Nescafe, in macroeconomic concept, can be as follows in terms of: Recession, shift to a plant to the emerging country or the country with the minimal effect of recession such as china or India i.e. slowdown-hit. The company can shift the plant to these country as raw material i.e. coffee can be produced here as well. Employment, in India, the unemployment rates are higher, whereas, china is providing the cheap labour to attract the new investors so the company can really be benefited from the low labour cost.. Political stability: Both of these countries are politically stable. Nescafe cant shift plant to the insecure country as there will always risk of the close down due to civil wars. B. Elasticity of a Nescafe Price Elasticity of supply (PES): is calculated as: PES: % change in quantity supplied % change in price According to table below, the supply elasticity of Nescafà © is less than one which imply that the supply is not responsive towards the price change so its supply inelastic. The change in the quantity demanded is 0.5%, less than the change in price, 0.9%. The Nescafe cannot have extra supplies of the raw material i.e. coffee due to limited suppliers and also depend on the climatic condition, the decision made before about the plantation of coffee that affects the production yield. As the coffee is main ingredient, it cannot switch to other raw material and in other hand; it cannot hold the product for a really long time as product is a consumable and not a lifelong. It can still produce more goods for the same quantity with same cost of production but will be less than as of the supply elastic due to some constraints. Fig 8: Price elasticity of supply Income elasticity of Demand (IED): is calculated as: IED= % change in Quantity demanded % change in Income As per the following table, the income elasticity is between 0 and one which shows that Nescafà © is the normal good and less income inelastic. As the income of the consumer increases, other things remaining constant, the demand of the Nescafà © increases. For instance, the income elasticity of Nescafe is 0.1 as income rises to 10500 from 10000, which implies demand is not very sensitive towards changes in incomes which is the nature of the normal goods. Figure 9: income elasticity Cross elasticity of demand (CED): represent the responsiveness of the demand of the Nescafà © to the change in the price of either complimentary goods e.g. sugar or substitute product e.g. Kenco and calculated as: CED= %change in demand for Nescafà © %change in price of Kenco When the price of the sugar increases, demand of the Nescafà © decreases and vice versa and cross elasticity of demand will be negative, whereas, if the price of the substitute product decreases, the demand for the Nescafà © will increases, and vice-versa, and is positive as shown in table below. Figure 10: cross price elasticity C. Market structure and Strategies: Nescafe shares the attributes of the perfect market structure as it is inelastic to the supply and income of customers with horizontal integration product. The assumptions are: Existence of many firms e.g. Nescafà ©, Kenco, bru, percol, carte noire, super market brand, etc. perfect knowledge about the market and target customers homogenous product but customers distinguish the product with brand name and taste preferences Free entry and exit Nescafà ©s strategy based on the think globally, act locally. According to Keegan and Green Nescafe coffee is marketed as a global brand even though advertisement message and product formulation vary to suit cultural difference. Considering the rival company, Kenco is biggest competitor of the Nescafà ©. The strategy of the Kenco is to produce sustainability product and refill pack instead of coffee jar. Nowadays, customers are more concern about the ethical business and the environment friendly product, so to maintain the current market shares; it has to follow the concept of refill pack and the environment sustainability. Besides these, following are the possible alternatives: Introduced the new product lines and product differentiation. Recently, Nescafe has launched 3 in 1 pack which can be followed with 2 in 1 product. Fair Trade Nescafe can vertically merge with the different company offering different but co-related product. For example, Nescafà © has merged with Burger king, a food chain company that offer Nescafà © coffee to its customers with its food. The other strategy, Nescafe can merge with supermarkets and offer free samples to the customer as a complimentary product and with other businesses using its Nescafe Milano Professionals plan. Provide the customers a taste of coffee at a busy street as a reminder strategy and distribute the free samples. On the other hand, Nescafà © should enhance the vending machine network and should set up in train station, airport and on busy places. Advertisement includes sales promotion, publicity which attracts different target customers. The different advertising is strategies applied according to customers and countries values and beliefs but with same logo and red mug cups. Research and development Enter into emerging market D. Market Segment and price strategy: Nescafe is the UKs prominent coffee brand followed by the other various substitute products like Kenco, percol, super market brand etc. Now, the main customers of coffee are university student, working people or professional but should also try to attract should target people of above the age of the 35 and teenagers to maintain its market share. Figure 11:  ©Ã‚  1995: the new internationalist The possible pricing strategies for the Nescafe are: Competitors and market oriented price: Nescafe should be able to maintain or reduce the price according to the market or competitors. If its price is higher than the competitors, it will affect the demand and profit as well so it should be competitive price. Promotional allowances like offering during the occasions like buy one get one free offers in the super market, offer Nescafà © red mug with 400g of pack, discounts on second purchase. Quality assurance with reasonable price E. Development of Global and Local Market: Nescafà © objectives should be entering in new emerging market as the demand will be high in such country which results in the growth of business. So, the main idea is to expand the business not only locally but globally as well and be the first one to reach new market. Nescafe can take advantage of its product differentiation and brand name, so it can be the leading coffee in few years as availability only of few local competitors. Nescafe is opening its new plant in U.K creating new jobs. While in other hands, Nescafe is opening plant in countries like china, India and Vietnam to strengthen its global plan as these countries have potential to produce raw material, coffee and the really cheap labour cost which results in the low cost of production and high revenue. The taxation rate and government policies should be considered before entering new market, even though china is closed economy, China is flexible towards the taxation policy for the new investors and reduced the tax to 15% for the first three year. However, in context of India, government policies are quite flexible towards the foreign investors. Vietnam is emerging country, its open toward the investors. F. Scenario of Currency Market: During first half of the year 2011, due to soaring in the Swiss franc and down fall in the American dollar, the Nescafes sales pushed first half sales down, As the Nescafe is Swiss company, final transaction is converted to Swiss franc. Even though the U.K has strongest value in the market, the cost associated with the production is also high. Nescafe has to spend more money for the same amount of raw material and operation plant in Britain and relatively less in in India, china or Vietnam. According to exchange rate 1.497 Swiss franc = 1 British pound whereas 1 Swiss franc =58.3121 Indian rupee. So it will cheaper to operate the business in the country with less inflation, where the consumption power will be higher. Thus, Nescafà © should produce the product at the country with low currency value and import it to other countries and the exchange rate difference will raise the profit of the company, Thus shift of the company to India, China or Vietnam will be beneficial for the company.